The way for hotel entrepeneurs to compete with tight margins against competitive players like Airbnb or even other leisure concepts is to offer a unique product for their guests that delivers an unique memorie or experience , for which they are willing to pay more.  

But how do you realise this with interior designs and trends changing faster then before and continuous new technologies that require hotels to adapt, with  on the contrary shorter pay-back times for investments.  In the end hotel owners need to keep on innovating to attract customers and remain distinctive in location and concept